Task

• Develop a seeding strategy in relevant Telegram channels for Russian-speaking expats
• Compile a list of channels with different audience sizes — from small (1,000+ subscribers) to large 
(100,000+ subscribers)
• Write adaptive posts tailored to each channel according 
to the brief
• Achieve the required KPI for views

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Solution

Yango Drive — a car rental service in Dubai.

We conducted an in-depth analysis of the Telegram market and developed a placement strategy that covered not only major news channels but also niche thematic communities. Each channel received a customized, adaptive copy that matched its style and context. In some cases, we leveraged situational formats, such as a post timed to the Coldplay concert.

The client's target KPI was 56,950 views, while the actual result reached 62,273 views, exceeding the goal by 9.3%. 
A total of 15 posts were created and published within 
the agreed timeframe: from preparation to the publication 
of the last post, it took 25 days.