Solution

We have been working with these brands since 2016, building effective communications for nine automotive marques.

BMW — an iconic German automotive brand recognized worldwide.We crafted a stylish feed for BMW’s social networks, launched animated motion clips, live-streamed international events, and covered showroom openings and press conferences. UGC content was integrated, and we held a giveaway for tickets.

Mini — a British brand with a unique design that has preserved its traditions for over 40 years.
Focused on influencer collaborations by providing a Mini car to Lesha Terekhov for content creation to engage the target audience.

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Maserati S.p.A. — an Italian brand of exclusive sports cars.
We actively engaged influencers by inviting Inessa Shevchuk and Sergey Kalyuzhny to create promotional content. We hosted the Maserati Race One event with international drivers and over 10 partners.

Genesis — a premium sub-brand of Hyundai Motors.
We created a cohesive feed concept, developed a ToV that distinguished Genesis from competitors, and configured targeted ads. The lead cost was ₽902, with a reach exceeding 300,000 users.

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Hyundai — South Korea’s largest car manufacturer and the fourth largest globally.
We developed post templates, created motion clips, and ran a large contest with car servicing as a prize. The lead cost for Hyundai N-1 was ₽219, with a reach of 847,000 users.

Mercedes — a global premium car brand recognized for its high status.
For Mercedes, we created a unique She Is Mercedes segment targeting female audiences. We used UGC content and targeted ads for “Avilon Vozdvizhenka,” achieving over 680,000 monthly users and a lead cost of ₽808.

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