ART BERENDEEVO STUDIO
Social media, targeting
Moacow
Art Berendeevo — a leading company in the field of urban landscaping and park development.
The creative concept focused on building an architectural community on Instagram, interested in expert posts and following the works of Art Berendeevo's masters.
We developed a branded magazine format that evolved with each season, similar to print publications like National Geographic. This kept the audience engaged.
The content was educational and expert-driven, featuring regular sections: "Berendeevo in Detail," "Global Experience," "Berendeevo Backstage," and "Figures in Architecture."
At the start, there were 300 followers and 6 posts on Instagram, and Facebook was nonexistent. After six months, we grew the follower base to 5,000, with active engagement in the studio's activities, visiting exhibitions of Art Berendeevo's sculptors and consulting on construction-related issues.
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On New Year's Eve, we organized a contest where the main prize was a two-meter snowman made of art concrete. The post with the contest has gathered more than 1,000 comments and 14,000 views. And at the end, the winner was determined, and the snowman was sent to the suburban area in the Moscow region.
We also launched targeted advertising for Art Berendeevo's Instagram. The key KPIs following the results of the project were: the coverage of the company and the cost of the follower.
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Rubles — the cost of the follower
Mln campaign coverage
Rubles interaction with a contest publication
Rubles — the cost of the follower
Mln campaign coverage
Rubles interaction with a contest publication
On New Year's Eve, we organized a contest where the main prize was a two-meter snowman made of art concrete. The post with the contest has gathered more than 1,000 comments and 14,000 views. And at the end, the winner was determined, and the snowman was sent to the suburban area in the Moscow region.
We also launched targeted advertising for Art Berendeevo's Instagram. The key KPIs following the results of the project were: the coverage of the company and the cost of the follower.
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