Task

• Creating a logo
• Modeling and production of corporate identity materials
• Writing a legend, description and brand concept
• Designing and writing texts for various purposes

Solution

To emphasize the premium nature of the service, we removed the words «atelier» and «repair» from the positioning. The design retains a clean style, attention to detail and customer care. We have combined technology, manual labor, craftsmanship and premium in the corporate style. The key sign of the corporate style has become a tailor's needle, which emphasizes an individual approach to work.

We came up with a legend that, in order to increase customer interest and loyalty, can be told during a conversation inside the workshop — the «31 rule». This is a kind of code that includes 31 criteria for the quality of work and services. Before considering the work done, the craftsmen go through a list of 31 points. And only after that the work is considered completed and given to the client.

«We work on every item, paying attention to all the details of working with luxury and premium brands.»