Solution

Orion Hall is the first banquet hall in Moscow featuring conceptual author cuisine, 3D Mapping technology, and impeccable service.

Our first step was to develop a brand book for the banquet venue.

In crafting the visual identity, we chose to move away from the classic luxurious serif font towards the grotesque Museo typeface, which reflects the venue's technological innovation and modernity.

We also highlighted the architectural features of the restaurant—its slanted columns—as the main pattern.

The innovation of the venue is reflected not only in our developed style but also in all the materials produced at our Fintrax printing house: pens, leaflets, menus, business cards, postcards, notebooks, planners, and hoodies.

For example, the pen is not just a classic writing tool but also serves as a phone holder. Interestingly, the desire to create a branded hoodie came to the client after we gifted them our F/Agency branded hoodie during one of the celebrations. An additional task was to create a folder with hall layouts, which were redrawn in vector format to align with the venue's style. The cover features branded lines highlighted with UV varnish, further emphasizing the concept embodied in every detail.

The folder was created in both Russian and English.In social media, we continued to develop the established offline style by creating an endless feed that reflects the lines of the signature columns, thus creating the effect of glossy pages from wedding magazines.
We also set up targeted advertising for Orion Hall, focused on increasing brand recognition.
Orion Hall has won awards at the Wedding Awards more than three times with presentations developed by our agency.