Task

• Strategy and placement of contextual advertising on specialized platforms
• Development, design and layout of layouts for digital advertising, key visual (KV)
• Copywriting of advertising texts for placement in contextual advertising, native and digital advertising in various social networks
• Sowing in Telegram channels
• Encouraging ticket purchases for matches
• Promoting sales of certified merch

Solution

By placing classical, special (for specific tasks) and creative advertising, we reached our target audience (fans of the game and the club), active residents of the city and tourists in the region. Thus, we increased ticket sales for matches, awareness and prestige of the club as a brand, and increased loyalty to the club.

We integrated with the client's CRM system, set up a sales funnel, and were able to track metrics in each communication channel.