Task

• Develop creative for outdoor advertising
• Showcase the partnership between Charter Evolution and the "Tsarskaya Ohota" restaurant in providing catering services on board aircraft

Solution

For the advertising campaign, we created a vivid image of Russian luxury lifestyle: a brown bear in a business jet cabin at a table with caviar and dumplings in Khokhloma dishware. This symbolizes the exclusivity of the service and the blend of tradition with modernity.

The collaboration with the "Tsarskaya Ohota" restaurant by Novikov Group highlights the premium onboard catering service. The ads were placed on Rublevskoye Highway, drawing the restaurant's audience to Charter Evolution’s services.

At Vnukovo-3 Airport, we emphasized the company's reliability with banners that highlighted its ability to operate even under restrictive conditions.