Task

• Adapt the existing digital guide for print
• Replace hyperlinks with convenient QR codes
• Redesign the guide, including adjustments
to the tone of voice and adding vibrancy to the visual style
• Expand the guide by adding four pages of beauty tips
• Organize production and release a print run of 500 copies

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Solution

Avito — a leading online classifieds platform in Russia, requested the adaptation of its old digital beauty guide to create a print version.
We transformed the digital guide into a full-fledged print version, converting hyperlinks into QR codes for user convenience. The redesign involved refreshing the color palette, adding vivid elements, and adjusting the tone 
of communication to make the guide bright, appealing, 
and easy to read.

To enhance its value, we researched current beauty industry trends and developed four new pages with practical tips. 
A total of 500 copies were produced and distributed.

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