Task

• Develop packaging design tailored to the Dubai market
• Redesign and adapt the existing visual style
• Create illustrations for over 500 SKUs across various categories
• Design layouts for outdoor wrapping around the store perimeter
• Ensure swift installation of the wrapping within tight deadlines

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Solution

Roots — a retailer offering healthy, farm-fresh, and natural products. The project involves adapting one of Russia's largest grocery chains for the Dubai market.

We developed a modern packaging design that combines 
the brand’s aesthetics with the visual preferences 
of the Middle Eastern audience. Illustrations for 500+ SKUs highlight the freshness and premium quality of the products, enhancing their market competitiveness.

Additionally, we created creative layouts for store outdoor wrapping, adapting the visual style to the architectural features of the locations. The wrapping installation 
was executed promptly and seamlessly, ensuring timeline consistency and precise execution.