Zotov Center
Branding, merch
Moscow
Zotov Center — a constructive space for exhibitions, film screenings, lectures, book clubs, and a café in one of the main monuments of Constructivism. The center is dedicated to exploring the theory and practice of Constructivism, studying the concept of creating a "new person" through environment, and examining the influence of this movement on its time and today. As part of our collaboration, we developed and produced souvenir merchandise for the space.
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The central idea was to showcase the visual style, character, and philosophy of the space through posters, postcards, hoodies, and caps, achieved through a unique fusion of design and artistic perspective via collage techniques. To realize this, we collaborated with renowned artist Dmitry Pantyushin, founder of the moto-café “Enthusiast,” known for his artwork inspired by Soviet poster art.
For a dedicated merchandise line, the artist created two posters: the first evokes the image of a cinema hall, where the viewer becomes the hero of a film about a new, uncharted world, while the second serves a decorative purpose, featuring sharp lines and shapes combined with vivid colors to form a perfectly symmetrical composition.
We developed six different designs for the merchandise line, including hoodies and caps. The merch incorporates quotes from notable Constructivist figures, capturing their spirit through bold graphic elements.
Think constructively!
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