Task

• Develop a creative brand concept
• Manage social media accounts (Instagram and Facebook)
• Set up targeted ads to expand reach
• Create photo and motion content
• Collaborate with influencers

Solution

Apteka 36.6 — the most recognized pharmacy brand in Russia.

Due to restrictions on advertising medications on Instagram, we focused on promoting dietary supplements and beauty products available in the pharmacy chain. The creative concept was based on the aesthetics of health and beauty, bringing products to life through dynamic motion clips.

Each month, we produced new visual content in a photo studio: product layouts were enhanced with props and themed backgrounds to create flat and stop-motion videos. This approach transformed Apteka 36.6 into a brand embodying both health and an appealing lifestyle.

For influencer partnerships, we sent New Year gift kits to bloggers — including Artur Dalaloyan, Karina Istomina, Elena Krygina, Inessa Shevchuk, and Milana Peach — reaching a wide offline audience and drawing attention to the pharmacy chain’s products. Targeted ads were optimized to increase visibility and direct traffic to store locations, guiding customers from where they were to the nearest Apteka 36.6 branch right from their mobile devices.

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