Task

• Conducting in-depth research
• Developing the idea of a creative internal corporate gift for the whole family
• Increasing employee loyalty through promoting the company as an HR brand
• Design and layout
• Production of 1,250 sets

Solution

Mir — payment system is a Russian national payment system that provides payment transaction services and issues bank cards.

To make it easier to understand the complex banking system and boring terms, we transferred and decomposed its entire structure onto a playing field. We took an analogue of the world-famous card game and developed our own card game with a playing field and unique tasks. The game was fully developed within the agency, with creative design and intellectual content.

It's great when you can learn complex things while playing with the whole family.