Solution

We executed a rebranding initiative for a more comprehensive perception and developed a visual style for digital communication and external platforms.

The visual style draws inspiration from Constructivism, utilizing the layout of paper sheets in formats A1, A2, A3, A4, and A5 to segment the complex into distinct production areas. This approach not only emphasizes the organization of the space but also embeds a metaphor: transitioning from large-format printing to business cards.

This rebranding effort elevates the identity of PPK_60, making it more relevant in the modern advertising landscape while maintaining a strong connection to its roots in the art of Constructivism. Additionally, the website was designed and developed to reflect the branding ideas, highlighting typographic proportions and reinforcing Constructivist concepts through its structure and design elements.