Task

• Developing a brand identity
• Designing brand identity materials

Solution

**OSNOVA — a brand of high-quality water for the microbiome sourced from Lake Baikal.**

OSNOVA is a new brand in the water market. The client placed significant emphasis on the chemical elements present in the product, as they directly influence human microbiomes and, consequently, health.

Therefore, in creating the label, we visually represented the chemical composition of Osnova water, highlighting graphic elements and emphasizing how the water aids human health from a biohacking perspective.

In addition to the chemical diagram with graphic elements, the label also references a constellation and the molecular structure of DNA. Through this visual, we communicate the brand's philosophy, setting it apart from competitors on the shelf.

We chose a dark blue background that effectively conveys the product's benefits to the consumer, emphasizing the brand's core value: every consumption should be conscious.

**We also highlighted an important indicator on the side of the label: a pH level of 7.0, using a light gray background that contrasts with the blue.**

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