YURA on Strastnoy Boulevard is an elegant restaurant in the StandArt Hotel with European Nordic-style cuisine and original Scandinavian interior.
Tasks
• Design and production of corporate style merch.
• Creating a design for unique trademark.
Solution
The very name YURA gives a reference to the first cosmonaut — Yuri Gagarin. Therefore, when developing a loyalty card, we refered to the theme of space.
Main color-associations: black, purple, blue.
We decided to focus on the gradient of these colors by applying the logo on transparent plastic with embossing.
A transparent plastic card glued to the Majestic paper, shiny as if in stars, was handed over in a transparent envelope made of tracing paper with silkscreen printing. The design combined with materials and finishes creates an overall sense of uniqueness.
The star effect is created using the Majestic paper, which shimmers with silver dots.
When the restaurant needed to create its own trademark for honey, herbs and fruit drinks, we also decided to continue with the theme of space. And we developed a unique package with space-themed sketches in the corporate style of the restaurant.
YURA on Strastnoy Boulevard is an elegant restaurant in the StandArt Hotel with European Nordic-style cuisine and original Scandinavian interior.
Tasks
• Design and production of corporate style merch.
• Creating a design for unique trademark.
Solution
The very name YURA gives a reference to the first cosmonaut — Yuri Gagarin. Therefore, when developing a loyalty card, we refered to the theme of space.
Main color-associations: black, purple, blue.
We decided to focus on the gradient of these colors by applying the logo on transparent plastic with embossing.
A transparent plastic card glued to the Majestic paper, shiny as if in stars, was handed over in a transparent envelope made of tracing paper with silkscreen printing. The design combined with materials and finishes creates an overall sense of uniqueness.
