Ottoman Steak House & Kebab is a meat restaurant with authentic oriental cuisine, high service and a special atmosphere of hospitality
Tasks
• Creation of a creative concept.
• Social media maintenance: Instagram.
• Setting up targeted advertising to increase coverage and brand awareness.
• Creation of photo- and video-content and motion-videos.
Solution
This case smells with the most tastiest steaks, so if you are hungry, stay away from the screen!
We started it from scratch and created a real Turkish trip for our followers.
It is really an unusual restaurant in the center of Moscow, everything here is a performance you don’t want to stop: from entering the restaurant to serving food.
All of this inspired us tovcreate the concept of a Turkish fairy tale. We wanted to let people know that Turkey is closer than it seems. You no longer had to buy tickets to travel, all you had to do was drive to the Ottoman Steak House & Kebab.
So in this case we presented everything through authenticity, namely by involving the Turkish chef in the process, showing traditional dishes through produced shotings, and accompanying visuals with suitable texts.
During the time of maintaining the account, we have studied the entire range of Turkish national dishes, as well as ways of cooking them, in order to tell our audience more about it and immerse them in the unforgettable atmosphere of Turkey.
Once we even decided to make a shoting on the Red Square in order to connect two cultures: Russian and Turkish.
For the Ottoman Steak House & Kebab account, we held many contests, for one of them prize was a trip to Istanbul. For this one, we have developed a special mechanic: in order to participate you had to close a check for more than 1000 rubles.
We used a motion video format with juicy burgers in the targeted advertising that reached over 1,000,000 users!
Solution
This case smells with the most tastiest steaks, so if you are hungry, stay away from the screen!
We started it from scratch and created a real Turkish trip for our followers.
It is really an unusual restaurant in the center of Moscow, everything here is a performance you don’t want to stop: from entering the restaurant to serving food.
All of this inspired us tovcreate the concept of a Turkish fairy tale. We wanted to let people know that Turkey is closer than it seems. You no longer had to buy tickets to travel, all you had to do was drive to the Ottoman Steak House & Kebab.
So in this case we presented everything through authenticity, namely by involving the Turkish chef in the process, showing traditional dishes through produced shotings, and accompanying visuals with suitable texts.
During the time of maintaining the account, we have studied the entire range of Turkish national dishes, as well as ways of cooking them, in order to tell our audience more about it and immerse them in the unforgettable atmosphere of Turkey.
Once we even decided to make a shoting on the Red Square in order to connect two cultures: Russian and Turkish.
