Pharmacy 36,6 is the most recognizable brand of pharmacies in Russia.
Tasks
• Creation of a creative concept.
• Social media maintenance: Instagram, Facebook.
• Setting up targeted advertising to increase coverage.
• Photo-content and motion-videos creation.
• Cooperation with opinion leaders.
Solution
At that time, it was impossible to advertise medicines on Instagram, so we highlighted the dietary supplements and beauty products that were sold in the pharmacy chain. We built a creative concept based on the aesthetics of health and beauty with the integration of motion videos.
We created content in the photo studio on a monthly basis: we shot creative product layouts using additional props and backgrounds. We made flat-motion and stop-motion commercials from the images we took.
We turned the social media accounts of the most recognizable pharmacy brand into an aesthetic delight: the motion ads made folloers want to look at every detail, like a changing kaleidoscope. This increased number of saved posts and coverage.
To cooperate with opinion leaders, we sent bloggers a New Year's gift first aid kit, we worked with Artur Dalaloyan, Karina Istomina, Elena Krygina, Inessa Shevchuk, Milan Peach.
We have covered the entire target audience of offline pharmacies. We were targeting coverage and visits to pharmacies. This mechanic made it possible to build a route for a person from the point where he was to the nearest pharmacy 36.6.
Pharmacy 36,6 is the most recognizable brand of pharmacies in Russia.
Tasks
• Creation of a creative concept.
• Social media maintenance: Instagram, Facebook.
• Setting up targeted advertising to increase coverage.
• Photo-content and motion-videos creation.
• Cooperation with opinion leaders.
Solution
At that time, it was impossible to advertise medicines on Instagram, so we highlighted the dietary supplements and beauty products that were sold in the pharmacy chain. We built a creative concept based on the aesthetics of health and beauty with the integration of motion videos.
We created content in the photo studio on a monthly basis: we shot creative product layouts using additional props and backgrounds. We made flat-motion and stop-motion commercials from the images we took.
We turned the social media accounts of the most recognizable pharmacy brand into an aesthetic delight: the motion ads made folloers want to look at every detail, like a changing kaleidoscope. This increased number of saved posts and coverage.
