AVILON is a Russian automobile holding company.
We have been cooperating with Avilon brands since 2016. During this time, we have created effective communications for 9 brands.
BMW is a cult car brand from Germany, with millions of fans around the world.
Tasks
• Social media maintenance: Instagram, Facebook, VK.
• Setting up targeted advertising for lead generation.
• Setup and integration of the call tracking system.
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Solution
We ran BMW's social media from scratch: we developed corporate style of the feed by incorporating "live" motion-videos of cars, covering international launches in live broadcasts, we also attended new showroom openings and various press conferences.
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We also introduced UGC content and held a contest with tickets to the rink as a prize.
Mini is a car brand developed in Great Britain, the design of which has remained unchanged for more than 40 years.
Tasks
• Social media maintenance: Instagram.
• Collaboration with opinion leaders.
For the Mini Avilon, we held a #mini_story contest, in which car owners told their interesting cases related to the Mini. The main prize was an instant-print camera and a week's test-drive of the new Countryman.
Solution
The emphasis in our work with Mini was on working with opinion leaders. And to carry out this task, we chose Lesha Terevkov, who, by the way, is still working with Mini today. He was given a car to test-drive, constantly generate content, and attract the audience's attention to the brand.
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Hyundai is the largest automaker in South Korea and the fourth largest in the world.
Tasks
• Social media maintenance: Instagram, Facebook.
• Setting up targeted advertising for lead generation.
• Setup and integration of the call tracking system.
Solution
When running Hyundai case, we developed a template for Instagram posts, created motion videos for advertisements, came up with and held a large-scale competition, where the main prize was full car maintenance, and the second and third place won a certificate for some maintenance and tire fitting.
In targeted advertising, we managed to achieve high performance. For example, the cost of the Hyundai H-1 lead was 219 ₽, the total coverage of the target audience was 847,000 users, CPC = 57.2 ₽, CPM = 260.79 ₽, and we also purchased 30 target leads per month.
Mercedes is a manufacturer of premium class cars, is one of the most recognizable brands worldwide.
Tasks
• Social media maintenance: Instagram, Facebook.
• Setting up targeted advertising for lead generation.
• Setup and integration of the call tracking system.
Also for Mercedes, we set up a target for the “Avilon Vozdvizhenka” car dealership, which is the most central in Moscow. The average cost of a lead was 808 rubles. Coverage — more than 680,000 users per month.
Solution
A distinctive feature of this case was the unique column “She Is Mercedes”, because the brand pays great attention to working with a female audience, since the car brand was named after the owner's daughter. The extensive use of UGC content allowed us to communicate with the audience and work with this column efficiently.
Maserati S.p.A. is an Italian company, manufacturer of exclusive sports and business class cars, which was the first to create four-door sports cars.
Tasks
• Social media maintenance: Instagram, Facebook.
• Setting up targeted advertising for lead generation.
• Setup and integration of the call tracking system.
• Collaboration with opinion leaders.
• Organization of a thematic event.
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Solution
In addition to running social networks, we have been actively engaged in working with opinion leaders. We invited Inessa Shevchuk and Sergey Kalyuzhny, providing them with cars, to create advertising content.
We also conducted a large-scale “Maserati Race One” event for the brand, where we invited international pilots of the brand, attracted more than 10 partners and covered the event in social networks.
Genesis is a premium car brand that is a sub-brand of Hyundai Motors.
Tasks
• Social media maintenance: Instagram, Facebook.
• Setting up targeted advertising for lead generation.
• Setup and integration of the call tracking system.
• Cooperation with opinion leaders.
• Conducting a thematic event.
Solution
We stood at the origins of the brand, since it appeared only in 2016, and all its social networks were launched by us. We had a big and responsible task - to build the right image of the company in social networks.
We developed an endless feed format in the official style and shades of the brand, thought through ToV, which distinguished Genesis from competitors, made motion videos for advertising and set up a targeted advertising, according to the results of which the average cost of the lead was 902 rubles, and the coverage was over 300,000 users.
AVILON is a Russian automobile holding company.
We have been cooperating with Avilon brands since 2016. During this time, we have created effective communications for 9 brands.
