Solution
As part of the branding of the project, we tried to create an unusual representation of the product.
And we turned to the name.
"Rib" is not just about a lamb's rib, but also about a facet of a geometric figure.
That is why we drew a parallel between a geometry textbook from the 1980s and the brand we were creating. As a result, we got an interesting implementation of the corporate style of the gastroproject.
To serve the ribs, we suggested a triangular sandwich package, further emphasizing the reference to geometry that is the keynote of this project.
We also developed stickers that were glued to the packaging, and the design of the food court at the festival.
«Rib» is a gastronomical mono-products project implemented as part of Bosco Fresh Fest.
Tasks
• Corporate style development.
• Design and production of corporate style merch.
Solution
As part of the branding of the project, we tried to create an unusual representation of the product.
And we turned to the name.
"Rib" is not just about a lamb's rib, but also about a facet of a geometric figure.
That is why we drew a parallel between a geometry textbook from the 1980s and the brand we were creating. As a result, we got an interesting implementation of the corporate style of the gastroproject.
