Orion Hall is an innovative venue, the first banquet hall in Moscow with a conceptual author's kitchen, 3D Mapping technology and impeccable service.
Tasks
• Social media maintenance: Instagram.
• Setting up targeted advertising to increase coverage and brand awareness.
• Development of a brandbook.
• Design and production of corporate style merch.
• Creating presentations for Wedding Awards contests.
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Solution
Our first step was the development of a venue brandbook.
As part of the corporate style development, we decided to move away from the classic luxury serif font towards the grotesque Museo font, which reflects the technological and novelty of the site.
And also highlighted the main architectural feature of the restaurant building - inclined columns in the pattern.
The innovativeness of the venue is reflected not only in the style we have developed, but also in all the merch produced at our Fintrax production: pens, leaflets, menus, business cards, postcards, diaries, planners and hoodies.
For example, a pen is not just an ordinary pen, but it also serves as a phone holder.
An interesting fact: the desire to create our own branded hoodie came to the client after we gave him our branded F/Agency hoodie for one of the holidays.
An additional task was to develop a folder with scheme of the hall, which were redrawn in a vector format correlating with the style of the venue. Lines on the cover are highlighted with UV varnish, which once again allows you to pay attention to the concept embodied in every detail.
The folder was created in two languages at the same time: Russian and English.
In social networks, we also continued the developed style: we created an endless feed reflecting the lines of branded columns, thereby creating the effect of glossy pages of wedding magazines.
Also for Orion Hall, we set up targeted advertising aimed at brand awareness.
★ With the help of presentations developed by our agency Orion Hall has won prizes at the Wedding Awards more than three times.
Orion Hall is an innovative venue, the first banquet hall in Moscow with a conceptual author's kitchen, 3D Mapping technology and impeccable service.
Tasks
• Social media maintenance: Instagram.
• Setting up targeted advertising to increase coverage and brand awareness.
• Development of a brandbook.
• Design and production of corporate style merch.
• Creating presentations for Wedding Awards contests.
Solution
Our first step was the development of a venue brandbook.
As part of the corporate style development, we decided to move away from the classic luxury serif font towards the grotesque Museo font, which reflects the technological and novelty of the site.
And also highlighted the main architectural feature of the restaurant building - inclined columns in the pattern.
The innovativeness of the venue is reflected not only in the style we have developed, but also in all the merch produced at our Fintrax production: pens, leaflets, menus, business cards, postcards, diaries, planners and hoodies.
For example, a pen is not just an ordinary pen, but it also serves as a phone holder.
