ProDent Concept is an advanced dentistry center in the center of Moscow.
Tasks
• Creation of a creative concept.
• Social media maintenance: Instagram.
• Photo-content creation.
• Setting up targeted advertising for lead generation.
• Setting up contextual advertising.
• CRM-system integration.
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Solution
We decided to move away from the classical perception of dentistry, which is usually associated with pain and fear. And to continue the metaphor with progressivity coming from the SMM positioning of the center.
As a result, we created a concept with artificial intelligence, which gives advises and tells interesting facts as a cross-cutting theme, because it is associated not with fear and fright, but, on the contrary, with trust and calmness.
We have shown and described dental treatment process as high-tech and safe. Calmness is also reflected in the chosen colours: white contrasts with deep blue and with light green.
Our task was to create an image of a doctor that one wants to go to. And thanks to the young and progressive ProDent Concept team, who supported all our ideas and actively participated in the shooting of the content, we did it!
We also proved the progressivity of the dentistry with a chatbot for applications, as well as with the connection and setup of a CRM system. The cost of the target appication - 2030 rubles, the cost of sending an appication on the website - 427.85 rubles.
ProDent Concept is an advanced dentistry center in the center of Moscow.
Tasks
• Creation of a creative concept.
• Social media maintenance: Instagram.
• Photo-content creation.
• Setting up targeted advertising for lead generation.
• Setting up contextual advertising.
• CRM-system integration.
Solution
We decided to move away from the classical perception of dentistry, which is usually associated with pain and fear. And to continue the metaphor with progressivity coming from the SMM positioning of the center.
As a result, we created a concept with artificial intelligence, which gives advises and tells interesting facts as a cross-cutting theme, because it is associated not with fear and fright, but, on the contrary, with trust and calmness.
We have shown and described dental treatment process as high-tech and safe. Calmness is also reflected in the chosen colours: white contrasts with deep blue and with light green.
Our task was to create an image of a doctor that one wants to go to. And thanks to the young and progressive ProDent Concept team, who supported all our ideas and actively participated in the shooting of the content, we did it!
